I’ve said this before, I know, but I am very unhappy with the way Amazon uncritically promotes woo.
There has been some progress, in that eBay is now less infested with MMS and HCG diet products, but it’s hard to reconcile any form of consumer protection with Amazon’s Kevin Trudeau store – they are actually still selling the book for which Trudeau is currently serving jail time for fraud.
Today I saw another example. Matt Traverso is an American crank and alkaloon. His claims on diabetes are, as Jo Brodie notes, misleading and unsubstantiated. Not that you could tell from Amazon’s blurb for the book. Of course it’s credulous: it comes direct from the publisher, who is hardly going to admit that the book is a crock.But that’s no excuse. Any retailer who uncritically repeats bogus alternative health claims, is taking a part in advertising health fraud, and should be robustly challenged.
In an ideal world, Amazon would not stock this tripe. Jim Humble’s quackmungous “Master Mineral Solution” would not be on sale there, and neither would “Dr”. Hector Remero’s “Miracle Mineral Solution of the 21st Century” (as far as I can discern, Remero is at least partly responsible for reintroducing the fraudulent Rife machine into currency).
Realistically, Amazon are never going to withdraw products just because they are dangerous nonsense.
Two possibilities spring immediately to mind:
First, we can go the ASA route. Amazon’s pages are advertisements, point of sale material, and they are clearly covered by the Code of Advertising Practice.
Second, we can lobby Amazon to flag alternative medical claims with a prominent banner.
Can you think of other ideas?